Be Plain

Hailed as one of the most loved cruelty-free Korean brands, BE PLAIN focuses on formulating simple yet effective skincare products with a handful of well-thought ingredients that are safe, natural, and EWG Green Safe. Free from fragrance and alcohol, BE PLAIN's products are gentle and soothing on the skin, especially for people with sensitive skin.

A true "Clean Beauty" at its core, BE PLAIN's minimalistic skin care products are packed with mostly plant-based ingredients to make sure your skin can benefit from the purest of nature. Be Plain’s mission is to make your skincare moment enjoyable and stress-free.

A Commitment to the Environment

Be Plain believes in and practices the value of sustainability. That is why they care not only about what ingredient goes into their product, but also how those ingredients are harvested.

Sustainable harvesting is crucial to the environment. That is why they look for ingredients that can provide you with the best benefits with the least burden on the environment. 

Eco-Friendly Packaging

All their box packaging is made of biodegradable material, sugarcane bagasse, which helps reduce plastic use and waste.

Shop Be Plain at Korean Skincare

Understanding what your concerns and needs are is Be Plain’s priority. Their very first products, the Greenful pH-Balanced Cleansing Foam and the Cicaful Ampoule were made based on customer data. Including these popular products, you can find various Be Plain products at Korean Skincare. Order today.